How To Create Quality Content For Your Website (Conquer the Keyword Beast)

One of the most important things you have to do as an affiliate marketer online is creating good content for your website. For some, this is downright terrifying.

The truth is, you do not have to be a writer to write. You don’t have to be a marketing expert to market your site, blog or content. You do not have to be a YouTube or video expert to create videos that people will watch. You just have to want to do it.

Once you want to do it, it is a good idea to plan out how you are going to do it -whatever it is. Once you have a plan, put it into action.

Make a plan

It really is that simple.

And it really is that complicated.

What You Want

You want engaging, informative and entertaining content that catches the reader’s attention and keeps it. If your content is good enough, people will keep coming back to your site. They will tell other people about the site through social media or word of mouth, and you will build a following.

It all starts with a website with quality content.

As I mentioned in another post, I use the Wealthy Affiliate platform to build a website and create content. The training available there walks members through the steps to become independent marketers for whatever products, or services they have a passion for.

Built-In Content Creator

Wealthy Affiliate does not make any claims about making you money fast. What it does do is teach you how to build an online business from scratch or to compliment your existing business. It teaches you how to grow that site and -the big tamale- create quality content for your website.

If you follow the training and complete the accompanying tasks, you will have a professional site in operation within a matter of days (depending on how fast you go through the training). You can then use the site to springboard whatever operations you want.

What You Need

Your Niche

The first thing you need to start creating good content is a niche. A niche is a particular market or product you want to tell others about. It usually falls within your area of experience. At Wealthy Affiliate, one of the earliest things you learn is how to find your niche.

You may already have one, but if not, Kyle, one of the founders at WA, will help you pin it down. One excellent tip, and I have said it before:

Follow your passion Image by Free-Photos from Pixabay

Your niche must be something you are passionate about!

This makes it easy and fun to create content about the subject matter.

This is vital because you are building a site, brick by brick, that you want to have up and running for the long term. If you have little interest in the subject, you will not be motivated to stick with it. Sticking with it is what Wealthy Affiliate is about and it is what affiliate marketing is about.

Anybody telling you different is running an MLM or a scam (yes, there is a difference, though for some, not by much). I hope you don’t give them your money or your email. Either one is a mistake that tends to stick with you.


Once you know your niche, you then need to find keywords that are relevant to that niche. At Wealthy Affiliate (I know I keep coming back to this, but they literally have everything) we have a keyword tool called Jaaxy.

Jaaxy inside Wealthy Affiliate

Jaaxy Lite comes with your WA membership, whether you remain a Starter or go Premium. We have access to the tool inside WA as well as a full dashboard at the website.

Jaaxy dashboard

With Jaaxy you can search for keywords within your niche and Kyle walks you through using it.  The training shows you how to target those keywords on your website and in your content. This leads us to the stuff that drives traffic to the website. Try it out here:


A lot of programs will tell you that you have to focus on keywords to get traffic. This is not exactly the way Google and other search engines work anymore. Google does rank keywords, but what it actually looks for is good content.

Photo by PhotoMIX Ltd. from Pexels

Packing your posts with keywords does not draw positive attention to your page. It can actually make Google rank you lower. What you need to focus on is creating quality content for your website, which incorporates your niche keyword in a natural, flowing manner that engages your reader.

Kyle teaches us to build content organically around a single keyword, or keyword phrase. This is what Google is looking for: websites with quality content with the keyword(s) occurring logically within the context of your content, not forced down your reader’s throat.

The keyword is only what the user typed into a search engine. They decide which site to go to based on the content, not on how many times you pop up their keyword.

Readers don’t count keyword occurrences. They look at pictures, skim paragraphs glance at links, and within 7-15 seconds decide if they are going to stay. If you’re talking about (content) what they were searching for (keyword), and you do it in a clear manner that engages them (quality, entertaining), they will stay.

If the information you offer is presented in an easy to read format that keeps them interested, they will come back, and tell friends.

By the way, creating content is not the last step.


I remember when the most exciting video game on the market was the hand-held Gameboy with pea soup green graphics. It was exciting because it was new, and it let us take games with us and even share them with friends.

Photo by Hello I’m Nik on Unsplash

Not very long after that, Nintendo upgraded the Gameboy and we had nearly-console quality color graphics in our handhelds (I bought these for my kids, not for me; I’m a little older than you thought).

I mention that to make my point about presentation. Way back in the mid-90s, pea soup green graphics on a monochrome background was acceptable. As technology progressed and consumer tech-savvy along with it, an improved presentation was required to maintain interest.

Creating good content is just part of the work. You have to present it in an attractive, easy to absorb format. It’s like picking a frame for a family portrait.

At Wealthy Affiliate, the Site Builder helps you set up the basic framework for a WordPress site. Kyle then walks you through adding everything you need to that site to make it look like a team of professionals put it together.

I built this site with Kyle’s help. No, he’s not sitting next to me here in Texas, he’s Canadian. Every lesson in the Online Entrepreneur Certification (OEC) and Affiliate Bootcamp has a video walk thru as well as step by step instructions. Each lesson is followed by tasks, which include implementing what you learned in that lesson.

You cannot help but have a site like this as you move through the training.

Wealthy Affiliate Site Builder

If you look over this post, and the site in entirety, you see I follow a simple formula. Quality content with pertinent links and engaging images that support the text. That is the recipe for creating quality content for your website. Like any recipe, it can be switched up and experimented with.

Don’t be surprised if you come back here later and the site has been rearranged, updated or even the entire theme changed. We have that ability at WA, to keep our sites fresh and appealing, for you, the readers.

Drumroll, Please

Putting all of this together can be highly intimidating, but it does not have to stay that way. There is no time frame you have to adhere to. Build your site and create your content at a rate that is comfortable and doable for you. The more you do it, the more you will be able to do it. So do it.

If you need or want help, come on over to Wealthy Affiliate, check out the Starter membership for free. You have access to select Premium features in the first 7 days, so be sure to give it a good look.

It’s all here!

If you join through any of my links, drop me a line when you get there. And, one more thing-


If you do decide to go Premium within the first 7 days, send me a Private Message or drop a note on my profile page. I will be delighted to give you these BONUSES:

  • Unlimited access to ME as your Mentor.
  • A 59% discount on your first month. You pay ONLY $19.00 to gain access to ALL the Premium features available here at Wealthy Affiliate. *
  • Feedback on your content and your website. We’ll cover everything from syntax to social media!
  • Access to the Diamond Traffic Program to boost your site.
*Subsequent months bill at regular $49.00 rate. No refunds, cancel anytime

But only if you upgrade to Premium within the first 7 days (this is my action-takers bonus).


Are you a content creator looking for help optimizing your site? Just curious, have questions or comments? Leave me a comment below and I will get back to you soon.


Till then,

Gig on



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23 thoughts on “How To Create Quality Content For Your Website (Conquer the Keyword Beast)

  1. Fantastic post Gwendolyn, I am currently with WA and I will be using this post to create more better quality posts in the future. Thanks for your help.


  2. Thank you for sharing this post.
    At first when I joined Wealthy Affiliate I was scared because I think that I not a good writer.I think that people will not like my writings because I’m from a developing world and writing posts and contents belong only to the developed world.It takes time and years for me to remove this negative feeling.I keep on reading other people’s writing and learned how they write up their posts and contents which gives me courage.
    My friend your post really encourages me.I will continue to write and express my feelings and emotions on my niche.

    1. Jack,

      I’m so happy I was able to help you!

      Writing is a skill that improves with time and practice. The more you do it, the better you get. Once you have some content, and you feel ready, you can have other WA people look over your site and give you feedback.

      Also, your content does not have to all be written. If you’re comfortable doing so, you can also do videos.

      Keep writing, and thanks for stopping by.

      Gwendolyn J

  3. Hey there!
    You are writing a very informative article. I really appreciate your article. I’m also a member of Wealthy Affiliate. In my opinion, it’s the best platform for creating a website site. Now I think I’ve used the best keyword for making a good quality of content. For that, visitors come back to my website.
    I’ll share this article with my friends and parents. I’m quite sure they will become and check your article and found more information.

    1. Pronay,

      Thank you so much for sharing the post.

      I have learned so much at Wealthy Affiliate in just the one month I have been back. I enjoy the community and the training immensely. There is always something to do or learn and that is what keeps me coming back. 

      Thanks for stopping by and take care. 

      Gwendolyn J

  4. That’s a thorough review! You are right that quality content is only part of the game if you’d like to be a successful blogger with a growing audience. I’m just at the beginning of the process and enjoy learning new things but so far I’ve found traffic generation very difficult as I’ve never used and known anything about email marketing and other tools. Do you think that by high quality content with good keywords you can generate traffic to your site? By the way what is Diamond Traffic Program?

    1. Agnes,

      Welcome and thank you for stopping by. 

      Good content can and will generate organic traffic for you. It just takes more time than paid traffic. 

      The point here is to maximize your earning potential without cutting too far into those earnings. Kyle and Carson give us so much for that monthly fee. They do discuss Pay Per Click (PPC) traffic eventually in the training, but they really focus on gaining free organic traffic through content. 

      The diamond traffic program is a side training Kyle has in here that walks you through a deep dive into traffic generation. 

      It is only available to Premium members. Look it up 🙂

      Thanks again and take care

      Gwendolyn J

  5. This is a good post. I agree with a lot of the stuff here, especially about not packing posts with keywords. I’ve come across blogs in the past and saw them loaded with keywords. Posts like that don’t read well at all. And you’re right about how people should choose a niche they’re passionate about.

    1. Nate, 

      Keyword overload can be the biggest turn-off (or click-off). I have seen those sites too and I just can’t make myself stay. 

      I’ve also seen the ones overloaded with banners and links and I wonder if there is any original content anywhere on the page. 

      I have seen new people asking what their niche should bein LiveChat and the answer is always the same. I ask them what they want to do what they love to do and tell them to go with that. 

      Of course, once they get going through the training, Kyle will tell them just about the same thing. 

      Thanks for stopping by, and take care.

      Gwendolyn J

  6. Hi,

    What a very interesting website, well written about the business of content marketing using the Wealthy Affiliate platform. You are correct Google loves good informative engaging content, however if somebody new is hoping to make money by building their own website they must first start with keyword research there is no better keyword toool than the Jaxxy tool, use it to find keywords with a high monthly search and low competition. I believe it is imperative to build a site around a subject that you have a passion for, the reason being you will find it easier to write quality content for your website visitors. How long have you been using the WA platform what do you like most about it?


    1. Fintan,

      My very first day at Wealthy Affiliate, I saw the Jaaxy tool at work and I was poleaxed. If I had something like that years ago working as an editor, it would’ve made my life so much simpler. I had so many people that honestly did not know what their keyword was or how to write build articles around it. 

      With Jaaxy, it is easy and quick to find keywords within your niche. Once you have that, writing becomes a lot easier. 

      I am at just over a month at WA and I am loving every day of it. I am beside myself with joy because I love writing, and I get to write every day here. What I love most is the community. At any point, I can ask for help, and I usually get a good response within a decent time. 

      What do you like most about WA?

      Thanks for stopping by and take care

      Gwendolyn J

  7. Search engines have gotten so much smarter over the past few years that if one decides to keyword stuff, they might not even get ranked at all. I have always been taught to use the keyword, or preferably keyword phrase in the title and first paragraph, and that’s it. 

    Everything else should be based around the keyword. It wouldn’t be a bad idea to use what’s called a semantic keyword, or keywords, which are words and phrases related to the keyword, which in turn allows the blogger to create higher-quality content around that word. 

    For instance, If my keyword was 2019 Cleveland Browns Season, words such as Baker Mayfield and Myles Garrett would help me rank higher. Even if I used other teams like Pittsburgh Steelers and Baltimore Ravens in my content, or even AFC North, these words all relate to the 2019 Cleveland Browns Season in a sense, Google knows my content is geared around my chosen keyword. 

    1. Todd,

      Keyword density was one of the required elements of articles when I worked for an online paper years ago. As editors, we actually had to check each article for appropriate density or it had to go back to the writer. 

      I hope they have evolved with Google and place greater emphasis on content quality. I have not read many new articles there in a while. 

      Related or branch keywords work to create a cohesive and engaging piece. Repeating the same word or phrase is no longer necessary and I am so glad that we are taught to write this way. It makes more sense and creates far less stress. 

      Thanks for stopping by. Take care.

      Gewndolyn J

  8. The wealthy affiliate platform is a great place to start for affiliate marketing because it shows you all the basics in one place with most if not all of the tools you need. When targeting keywords you need to target longtail keywords that are pretty specific when starting your site then move to more traffic keywords. What’s your favorite type of keywords?

    1. Jon,

      I just went through Kyle’s Low Hanging Fruit training and that’s what I was aiming for with this specific post. The keyword here is actually a phrase or longtail keyword, and I think I managed to incorporate it rather well. 

      I prefer the keywords with minimal competition, of course with high KPI (as close to 100 as possible). I was shocked to find the keyword I used here had a QSR of only 6. 

      You know I jumped on it, and I’m rather pleased with the result. 

      Thanks for stopping by and take care,

      Gwendolyn J

  9. I am starting to realize that instead of just blogging without any direction, I must do keyword research and optimization with my personal blog. 

    You know, I have this personal blog that sometimes resembles a travel blog, and sometimes a blog about home-based business. It is the lack of focus that I think is the reason why my blog is getting nowhere. 

    Thanks to that person who advised me to pick a niche and focus on that niche. And maybe using the keyword tool that you recommended here, I finally can have direction with my blogging!

    1. Gomer, 

      Focusing on your niche is extremely important. You are correct that it is difficult to gain a following if your readers are not sure what to expect from you. 

      If you focus on one topic, you might be surprised how much you can actually do within that topic. That’s why this is among the first things we are taught at Wealthy Affiliate. 

      Starting with the niche and then going to keywords is a more efficient path to blog success. Let me know if you’d like me to take a peek at your page and see if we can get you going in the right direction. 

      Thanks for stopping by, and take care.

      Gwendolyn J

  10. very true indeed. Content is king, and sometimes queen to. Plus, as you mention, keyword research is the start of the process and content is the rest. Create good content and your visitors are more likely to come back to your site. It allows you to get indexed in Google as well. Great post. Thanks again.

    1. Ralph,

      Thanks so much for stopping by.

      I actually had a great time writing this. So much comes straight from everything I’ve learned at Wealthy Affiliate. I have been through a few different affiliate programs, so I had to unlearn some habits.

      It appears to be working out pretty well.

      Thanks for the comment and take care.
      Gwendolyn J

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